Mastering lighting, Magnus states: “Our eyes are the best camera.” He is inspired by simple un-staged daily life spaces, but at the same time likes to create cinematic effects and bring out exciting live characters. He wants his models to be themselves, act naturally and feel comfortable. He loves fashion and the aesthetics of fashion, yet sees it as always connected to people, to human life. In coherence with the natural behavior and expressivity of his models he wants the spectator to experience closeness, to feel included and present in the picture. Selected Clients Vogue, Harper’s Bazaar, Contributor, Acne Studios, H&M, J Lindeberg, KaDeWe Berlin Department Store, & Other Stories, GANT Biography: Selection Officielle, Festival d’Hyères Photography 2003 Group Exhibition during Paris Fashion Week at Jeu de Paume, 2009 Group Exhibition Jonas Kleerup Gallery, Stockholm, 2010 and 2011 Absolut Art Week, Stockholm Frieze Fair 2016 Special guest speaker at Beckmans College of Design and the Centre for Fashion Studies, Stockholm University, 2017 to 2019 Creative Consultant for several European fashion brands, 2018 to 2022 Co-founder of Contributor Magazine 2008-Present.